The identity you inherited without realising it — Creer es Crear

The identity you inherited without realising it.

From a very young age, we’ve been absorbing all kinds of behaviours from the outside world. From our parents and siblings, to relatives, friends and teachers. They were the ones who taught us what we did well and what we did poorly. What was right and what was wrong, what was good for us and what was bad. They judged every one of our actions, which gradually shaped the concept we hold of ourselves. If, as a child, you ate more than what was considered normal, you were labelled greedy. Which, in the obviousness of the situation, led you to form the belief that you were “someone who eats too much”. If you cried, you were a cry-baby; if you wet yourself, a bedwetter. If you were a sensitive boy, you were told you were acting like a girl. And if you were a bold girl, you were told no man would ever love you.

What concept do I hold of myself? I have a concept of myself assigned and shaped by my birth and childhood, and another concept programmed by the culture I belong to. If I don’t behave in a certain way, I won’t have access to certain levels of happiness. That is to say, if I don’t have an athletic body, I can’t be a sportsman. If I don’t know how to play instruments, I can’t be a musician. If I don’t have a star, I can’t be a public figure. If I don’t know much about mathematics, I can’t be a scientist or a doctor, or anything else prestigious. If I lack any of the skills that society considers valuable in elite professions, I’m assigned to the business ludus, where I make money and pass the time… my time, my life. If not, I’m placed in the “forgotten” group, those who isolate themselves and die in obscurity, waiting for death, because life has lost all meaning for them. The concept is born from a criterion. You can change that criterion at any moment, and with it, your perspective changes, which is what forms the rational concept. Despite all the transformation, you’ve never stopped being. You have been yourself in every single version of you. That is, you have been and still are all the concepts you hold about yourself. The concept you hold of yourself is created when you believe it. It is by believing everything they’ve told you about who you are and what you’re capable of, that the concept takes form.

The Market: Beliefs in Products